Just about everyone knows that Apple started as a couple of nerds in a garage in San Jose building something that the corporations didn’t think was a viable product. (anyone recall the statement by a now-forgotten executive that the Personal Computer would be a “niche” item sold to hobbiests and tinkerers?)
As HP has discovered to the sorrow of shareholders, getting a product through the development cycle and all the way to the consumer market is a chancy proposition with a LOT of misses for every hit, ESPECIALLY when the Suits can pull the plug on the project without warning or logic. The game is rigged in favor of the house when it comes to the “little guy” inventing a product that people want, and all you have to do is watch the infomercials to see just what lengths inventors are willing to go to to find the Next Big Thing.
Bringing any product to fruition is generally the domain of companies that think in terms of Millions of dollars worth of R&D the way I think of getting my next cup of coffee at the corner kiosk.
There are alternatives for the brave. For instance, a website called kickstarter.com bills itself as the “world’s largest funding platform for creative projects in the world”. Product developers who haven’t been able to attract the attention of venture capitalists are able to take their vision and prototypes directly to the public, hoping to gain donations to help overcome startup costs.
Now I tend to be reeeeely skeptical of these things, having seen a lot of phantom hardware and computer vaporware used to fleece the unsuspecting, but it looks like this product has pretty good odds of being the Real Deal, especially for those of us iPhone users who work and play near….(shudder) water.
According to the entry, The “Escape Capsule” features a polycarbonate shell with o-ring seal that still allows access to the touch screen, yet protects against environmental hazards like dropping your $300 toy in the lake or exposing it to a dust storm while you’re taking videos at Burning Man.
Catalyst founders Josh Wright and June Lai have 30 days to raise the $30K they say they need to begin production in Hong Kong and get the product to market. Folks who contribute are being offered the chance to pre-order the Escape Capsule (I would have thought Escape Pod would have been a better product name but perhaps Apple’s legal division would have sued…they’re doing it to pretty much everyone else on the planet) at a substantial discount, get accessories or even yet another tee-shirt to add to that overflowing box in the top of your closet. If you’re really low on cash, a dollar donation gets you added to their website as contributing to the cause.
I’m interested in the product, and will keep you posted.